SKINCARE GUIDE

Eczema

Comparing Moisturizers: Purito Edition

Comparing Moisturizers: Purito Edition

The basic rule of thumb is that you should choose your moisturizer based on your skin type. If you are oily or combination, a lighter texture (gel, water cream) will be better. If you have dry/aging skin, you will need more thick occlusive nourishing moisturizers (think, cream). We love that P...
Know the Difference - Sensitive or Sensitized?

Know the Difference - Sensitive or Sensitized?

Over the last year of talking to customers, i have realized that many perceive their skin as sensitive and it’s an increasing concern. However i believe a lot of people, like myself in the past, don't realize that there's actually a difference between Sensitive Skin and Sensitized Skin. Many peop...
Why are Ceramides so important?

Why are Ceramides so important?

Constantly layering on moisturizer but still battling dry skin? Suffer from the occasional eczema flare-up, or maybe even psoriasis? You need a good moisturizer with this ingredient!   We cannot thank the moisturizers formulated containing Ceramides - which mimic the skin’s own natural moisturiz...