BEAUTY OF JOSEON
Beauty of Joseon is a skincare brand that is inspired by the beauty of People from the Joseon Dynasty. Women from the Joseon dynasty focused on creating a clean, clear skin canvas rather than playing with flashy and colorful makeup.
Beauty secret of women from hundred years ago was recorded in the ‘Gyuhap Chongseo’ which is considered as the encyclopedia of beauty from the Joseon Dynasty written by Yi Bingheogak, a female scholar born from a prestigious family in 1809. It includes the method of housekeeping, shaping eyebrows, face-cleansing method, and how to care for black silky hair.
The brand interprets and translates it into their skincare products that focus on combining the magic of traditional herbs called Hanbang with a twist of scientifically-backed up modern ingredients.