Singapore-based Fickle Beauty was founded by interior designer and influencer, Tammy Tay, known for her online moniker, Ohsofickle.
After a decade of reviewing beauty products, Tammy launched Fickle Beauty to share products she believes in so her 140k followers on Instagram can make informed choices for their skin types.
She gains feedback from her beauty industry friends to source for effective products that are affordable and ensures Fickle Beauty products are tried and tested on her own skin.
“As someone who loves to experiment with beauty brands, my skin goes through a rollercoaster of good and bad days due to the constant product testing.
Over many years, I started studying ingredients to find what works best for me and finally decided to put all this knowledge into creating a product line using ingredients I know my skin will approve! I believe you girls will like it as well!
Knowing the importance of removing makeup properly before bedtime to maintain healthy skin, I knew my first product had to be a good makeup remover that is gentle on my acne-prone skin but effective enough to remove makeup. From there, I worked on the Fickle Beauty Cleansing Water & Gentle Cleanser for my sensitive dry skin because when my Malassezia Folliculitis flares up, treatments can be drying. Most of the MF-friendly products don’t sit pretty on my vanity, hence I worked with my favourite colors, pink and black, so mine will also look aesthetic, apart from being effective and affordable for all!”